Please Stop Cold Calling.

Nothing is worse than being stopped in the middle of something important to answer a call from an unknown number, only to realise it’s an unexpected, irritating sales call (with extremely bad timing). What’s worse is that usually the call is completely irrelevant to your day. This is just one of a long line of reasons that cold calling is…

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Why Video is critical to B2B Marketing

I worked on my first marketing video back in about 1991 when as a Product Marketing Manager for ICL (used to be the biggest UK Computer company now Fujitsu) we were looking for innovative ways to promote our leading edge Document Image Processing solutions. We crafted a lovely product video showing the product features and benefits. The video required lots…

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Why we need to look after our customer data [Part 2]

Processing power is getting cheaper all the time so we can analyse all of the data and be really accurate. Marketing automation solutions are readily available and can be put in place to analyse the data for us to drive & automate marketing next-best action decisions. The bad news is that privacy issues and security around holding data are becoming…

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Why we must look after our data [Part 1]

Until the advent of the Internet the only data we had was company name, address and telephone number, business data that was all held in the local yellow pages.  That was back then. It’s all change now, as B2B marketers, we have to think about personalising our messages to the segment of one, marketing to people as individuals. We need…

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Don’t forget to keep the fun in marketing…

 We attended an event in London this week for Tech Professionals and Tech Marketers called Spiceworld 2016, run by the fun people from Spiceworks. I have to say that the event intrigued me, I mean to say, an event for both IT Pros and Tech Marketers together, how in the world would that work!! Having attended this week, I…

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B2B Digital Marketing Success: Keep a focus on the overall strategy and set clear objectives

Keep a focus on the overall strategy and set clear objectives When implementing a digital marketing campaign it is essential that it is part of your overall B2B Marketing Strategy and that it is linked to ‘SMART’ objectives. Most of you will already be aware of the objective setting acronym, but for those who need a quick refresher, ‘SMART’…

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Startup Bootcamp InsurTech Demo Day Thursday 14 April

CMO Centre have been actively supporting the InsurTech Startup Bootcamp 2016 cohort with B2B Marketing and Lead Generation advice where needed  and we are looking forward to being at demo day to see how they have all progressed. It has been a pleasure working with these early stage businesses who have been through an intense process of preparation for growth…

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Working with Onyx Group

CMO Centre works closely with the Marketing and Sales teams in Onyx to deliver quality sales leads that generate business revenue.  We work on a part-time basis on marketing strategy, content creation, demand generation and more recently PR strategy and implementation,. The combined services support the in-house Onyx marketing team to deliver high quality campaigns and lead generation through appointments for the…

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