Lead / Prospect Management and a few thoughts..

A few thoughts about lead management….. It always amazes me that whilst many companies spend good money on marketing budgets which in turn results in the creation of Marketing Qualified Leads and opportunities, very few of those companies spend time or have the tools or quality processes in place to manage these leads end to end through the…

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Marketing and the ‘Big Data’ Conundrum

Until the advent of the Internet, Marketing was all about the brand, product awareness and sales promotions. The wider you could spread your message to the masses, the better.  It reminds me of the old Proctor & Gamble quote,   “I know that 50% or my marketing budget works,…

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New Year – Fresh Opportunity

Welcome back to the office. We hope that 2016 will be a successful and productive year for you. Here are some quick productivity tips to help you get started and feel re-invigorated during January. Clean your desktop Clean your desk, not just your physical desk but your pc desktop too - studies show that this helps apply a fresh…

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Best Wishes for 2016

We just wanted to take a moment to wish all of our clients and readers a Merry Christmas and the very best of wishes for the New Year and success for 2016. From the CMO Centre team    

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10 considerations for successful B2B Lead Nurturing

We want to reach our prospects at the point that will most influence their buying decision. CMO Centre clients ask frequently about best practise for B2B lead nurturing. We invest a lot of time and money in getting to know our target prospects and to understand where they are in the buying cycle and then often we forget…

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Why events are still good for B2B lead generation.

A long, long time ago when I first started my marketing career we didn’t have many marketing tools available to us. We had printware (we spent a lot of money on fabulous product brochures to support the salesforce), we had video (yes the old cassette type to demonstrate how great our products were rather…

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Lead Generation Techniques : Mapping your prospect journey for better results

Lead Generation Techniques : Mapping your prospect journey for better lead generation results. We’ve all heard of mapping our customer journeys in B2C marketing, but how about mapping our prospect journeys in B2B marketing to the point they become a lead or an opportunity in the sales pipeline? Ensuring that our target prospects get the same attention on…

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For B2B Marketers September is a bit like January – Happy September Everyone..

1st September or at least the first day back after August bank holiday weekend is to B2B marketers what the first day back in January is to all businesses. After a relatively quiet marketing month in August (often used for planning, preparing and setting objectives rather than delivering campaigns), September kicks off with a massive wave of activity to ensure…

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