Strategically planned end to end B2B demand generation for Onyx Group
CMO Centre provided demand generation services to Onyx Group to support their growth targets and build on existing marketing activities.
Mini Case Study
In 2013 Onyx approached CMO Centre to provide Demand Generation Services to the business to support their growth targets and build on existing marketing activities. CMO Centre was selected because of their reputation in being able to deliver strategic marketing expertise through to successful operational delivery and have been working with Onyx since then.
CMO Centre provided an experienced, interim, part-time Marketing Director for Eagle Eye when they needed one.
Detailed Case Study
From beginnings as an Internet Service Provider in 1994, Onyx have developed and matured into one of the leading providers of IT infrastructure and support services across the UK.
Onyx now is one of the fastest growing companies in the North and has sites across the North, Scotland and London and provide IT infrastructure and managed services to more than 1000 businesses nationwide.
Detailed Case Study
CMO Centre was approached by Onyx in 2013 to provide Demand Gen services to assist with their growth targets and build on current marketing activities. CMO Centre was selected because of their reputation in being able to deliver strategic marketing expertise through to successful operational delivery and have been working with Onyx since then.
The Project at Present
CMO Centre works closely with the Marketing and Sales teams in Onyx to deliver quality sales leads that generate business revenue. CMO Centre resources work on a part-time basis on marketing strategy, content creation, demand generation and more recently PR strategy and implementation. The combined services support the in-house marketing team to deliver high quality campaigns and lead generation through appointments for the sales teams to meet the business objectives.
John Toal, Sales & Marketing Director at Onyx says “we had heard good things about CMO Centre as B2B Marketing experts so invited the team to pitch in 2013. We were impressed with the quality of people, their ability to think strategically and yet actively support the delivery of demand generation in the business. We like the way that they operate as one of our team albeit and bring all their expertise to support our aggressive growth plans.”